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La Senza
Famously sexy, infamously naughty.
The fashion destination for the hottest trends in bras, panties and playfully sexy lingerie at guilt-free prices..
La Senza Corporation is a Canadian fashion retailer based in Dorval, Quebec that sells lingerie and intimate apparel. The La Senza brand is currently owned by L Brands which operates and owns La Senza stores in Canada and uses a franchise model for the operation of stores outside Canada.
Since its first store opened in 1990, the company has grown to include more than 300 stores in Canada. A further 487 stores under the La Senza brand operate in 45 other countries worldwide via licensing, franchise, and cooperation agreements. In 2006 La Senza was purchased by Limited Brands of Columbus, Ohio for $628 million in cash.
La Senza's products focus on lingerie and nightwear but also include loungewear, daywear, and accessories. The concept is similar to that of Victoria's Secret, which is also owned by the Limited Brands corporation.
Similar to Victoria's Secret, La Senza uses high profiled fashion models to endorse their product. Models such as Lauren Gold, Petra Nemcova, Isabeli Fontana, Bianca Balti, Yamila Diaz, Doutzen Kroes, Daniela Pestova, Sophie Anderton, Rebecca Romijn, Caroline Winberg, Emma Heming, Jessica Stam, Maria Sokolovski, and Niclyn Rendall have been featured in an array of campaigns. La Senza does not limit their advertising to high fashion models and often uses high profile celebrities to endorse their brand. Previous celebrities to endorse the brand include Strictly Come Dancing's Tess Daly, Ex Hollyoaks actress, Gemma Atkinson, and English footballer Gary Lineker's wife and commercial print model, Danielle Lineker.
